So another day finished. A really fantastically enjoyable creative day.
Day Three was about simplicity for me. We have our idea and now we are looking at way to simplify it. This has been from both a message point of view, what will people see, do, interact. And a practical level, in the time we have what can we do. And with the skill sets we have what is possible. (from a skillset point of view our technical knowledge is letting us down) we spent a lot of the day wrestling with IFTTT.com trying to get around the fact Vine doesn't have an open API - boo vine booo. We spend some of the day asking Andrew what an API was. And the rest of the day working out hacks to get around the thing we hoped Vine would let us do.
IFTTT.com is amazing.
So we have a plan, we have everything in place. Day Four, we make.
we have a logo. Which has made Julian laugh, laugh nervously.